Mountain Cable Car & Souk: Scenic Views & Culture

Explore Agadir’s stunning views by cable car, then dive into the vibrant Souk Alahad for a taste of Moroccan culture and crafts.

Duration: 3 hours
Cancellation: 24 hours
Highlights
  • Agadir Kasbah - Begin with a visit to the Agadir Oufella Kasbah. Constructed in 1541 as a fortress, these historic ruins are perched on a hill outside the city, providing breathtaking views of the harbor, beach, and cityscape. Visitors will travel by cable car, capturing numerous photos along the way.
  • Souk El Had d’Agadir - A guided tour of a…
What's Included
  • Panoramic views of the city, ocean, and surrounding mountains
  • Taste the argan oil & honey in cooperative
  • In-vehicle air conditioning
  • Services of a professional, multilingual guide (English, French, Arabic)
  • Ticket for cable car
What's Not Included
  • ⚠️ Note: Cruise Ship Customers may incur additional pickup charges (€20 per person).
  • For Taghazout bay pick up (20 km far than Agadir city) the clients must add 15€ per person
  • Gratuities
Additional Information

Take the cable car to the mountain’s summit, where breathtaking views await, perfect for capturing stunning photos. Following this, proceed to the bustling Souk El Had market.
A guided tour of the souk provides an authentic glimpse into the local lifestyle, offering a unique experience. This traditional market is a hub where locals and tourists alike…

Location
Agadir Kasbah
Cancellation Policy

For a full refund, cancel at least 24 hours before the scheduled departure time.

Customer Ratings
5.0
(32 Ratings)
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Safari47244384295
Oct 26, 2025
Excellent experience. Would thoroughly recommend! - Extremely friendly guide who was a good laugh, and no pressure! Waited for me to find my wife who was lost in the Souk! Very well organised and great experience, thankyou!
Review provided by Tripadvisor
Hayleyv489
Oct 23, 2025
Fabulous morning with Mohamed! - We only booked this yesterday afternoon to do this morning. Straight after booking, Mohamed called to confirm pick up. He was a fantastic guide! And our driver, Hassan, was lovely as well. Mohamed pointed out highlights as we drove past to the cable car, where we were whisked through quickly. We had free time at the top near the Kasbah. When we went to the Souk, Mohamed took us to some lovely shops where we bought some souvenirs and spices. We didn’t feel hurried or pressured into buying anything. It felt really comfortable having Mohamed to guide us round. I’d thoroughly recommend taking a trip with Mohamed. He was patient, explained everything, and made us laugh a lot!
Review provided by Tripadvisor
Hayley_v
Oct 23, 2025
Fabulous trip with Mohamed! - We only booked this yesterday afternoon to do this morning. Straight after booking, Mohamed called to confirm pick up. He was a fantastic guide! And our driver, Hassan, was lovely as well. Mohamed pointed out highlights as we drove past to the cable car, where we were whisked through quickly. We had free time at the top near the Kasbah. When we went to the Souk, Mohamed took us to some lovely shops where we bought some souvenirs and spices. We didn’t feel hurried or pressured into buying anything. It felt really comfortable having Mohamed to guide us round. I’d thoroughly recommend taking a trip with Mohamed. He was patient, explained everything, and made us laugh a lot!
Review provided by Viator
P2909vmhayleyc
Oct 18, 2025
Amazing - Fantastic king Mohammed turned up on time, v friendly, even takes photos for you, knows his info and v informative and chatty
Review provided by Tripadvisor
Kavitak806
Sep 19, 2025
Must do your! - Went on the guided tour with Mohamed with my friend. Amazing time and Mohamed was wonderful and funny and put us at ease and gave great tips on how not to get swindled. Would definitely recommend!
Review provided by Tripadvisor
Joe
Sep 10, 2025
Couldn’t Have Asked for a Better Guide & Driver! - We had such a fun day in Agadir! First stop was the cable cars, honestly, the views are incredible. You get to see the whole city from above, and it’s the perfect spot for photos and just taking it all in. After that, we headed to the souk market with our guide, Mohamed. He was brilliant, walked us around personally, showed us the best shops, and made sure we got the best deals. We really wanted a personalised bracelet and he knew exactly where to take us. The shop made it super quickly and it turned out perfect. The market itself has everything you could possibly want from perfumes, clothes, souvenirs, handmade goods, it’s like a treasure chest. Big shout-out as well to our driver Hassan! He picked us up from the best locations, shared extra bits of local info along the way, and honestly made the whole trip run so smoothly. Both he and Mohamed really made the experience feel personal and fun. If you’re in Agadir, I’d 100% recommend the cable cars for the views, and then a guided walk through the souk with Mohamed (and hopefully the same driver!). It’s the best way to experience the city without any stress.
Review provided by Tripadvisor
Culture30168016549
Sep 7, 2025
The Great Mohamed 7 - Very excellent service, informative, funny and a bundle of joy! The cable cars took us to the top where we could see an amazing view of the La marina and the beach, then given the opportunity to explore the biggest market - Souk El Had and appreciate the culture of Morocco.
Review provided by Tripadvisor
Sightsee22643002214
Sep 6, 2025
Great experience - We didn’t want to leave Agadir without trying something adventurous, so we booked a Cable car with tickets and Souk El Had Market tour as a family. It turned out to be one of the most fun and memorable days of our holiday in Morocco. Instead of just staying by the beach, this tour took us off-road into the Agadir largest market in Africa if not in the world. Driving around gave us a real mix of excitement and relaxation fast sections for the thrill and slower parts to enjoy the scenery of Agadir historical places along the way. One of the nicest surprise was the drop-off to a Argan oil factory, we went away with some organic oils. The biggest shoutout goes to Mohamed. He explained everything clearly, kept the ride safe, and made sure we were laughing and smiling from start to finish. So many reviews mentioned him before we booked, and now we see why he truly makes the experience special.
Review provided by Tripadvisor
Timpu2957vk
Aug 29, 2025
Superb trip with an experienced guide - A week wonderful afternoon. I suffer with PTSD and struggle around crowds, so I was quite nervous. Mohamed picked us up from the hotel in a lovely clean car and immediately put me at ease. The cable car to the hilltop was new, clean and had great views. Mohamed provided a great explanation of the area and its history, also providing advice on the many sellers near the fort. Great photo opportunity at the top. We then headed into town, finally arriving at the Souk. Mohamed took my illness into account and took us to quieter areas, but knew exactly what stores we would like. He helped us barter fair and reasonable prices for some high quality goods. It was friendly, pleasant and not intimidating. I would highly recommend the trip and particularly this guide. Superb
Review provided by Tripadvisor
148anushkar
Aug 13, 2025
Fabulous morning exploring Agadir - We are a family of 5, and we all had a wonderful, informative, fun morning with Mohammed, exploring Agadir. He was professional throughout- excellent communication beforehand, arrived early to make sure everything ran to time. We saw everything on the itinerary, and more. And we never felt rushed. His explanations were interesting and his energy is incredible. He made everything fun and enjoyable. We wouldn’t have seen or explored as much on our own. We had debated whether it was worth paying to a full guided tour- and it most definitely was. Highly recommend any tour led by Mohammed!!
Review provided by Tripadvisor
From $29
up to 15 guests
1 - Adult
Cancellation: Free cancellation up to 24 hours before the start of your experience (local time).