All Blacks Experience: Māori Culture & Rugby

Immerse yourself in the world of New Zealand rugby and Māori culture at the All Blacks Experience. Discover the power of the haka and learn about the rich history of the national teams in a state-of-the-art interactive encounter.

Duration: 1 hour, 30 minutes
Cancellation: 24 hours
Highlights
  • All Blacks Experience - The All Blacks Experience in Auckland offers a guided exploration into New Zealand’s distinctive Māori culture and the spirit of the renowned All Blacks and Black Ferns rugby teams.
    Ideal for both sports enthusiasts and newcomers, it provides an opportunity to delve into the values of teamwork, respect, and cultural pride…
What's Included
  • Feel the emotion as you stand and face the All Blacks and Black Ferns Haka
  • Test your skills with the hands on ‘Step-up’ Interactive Activity
  • Feel the energy in the replica changing sheds and walk down the tunnel to face the Haka
  • Explore the values of teamwork, respect, and cultural pride that define New Zealanders.
  • A guided journey which…
What's Not Included
  • Snacks
  • Lunch
Additional Information

The All Blacks Experience in Auckland offers a guided exploration into New Zealand’s distinctive Māori culture and the essence of the renowned All Blacks and Black Ferns rugby teams.
Ideal for both sports enthusiasts and those new to the game, it provides an opportunity to delve into the principles of teamwork, respect, and cultural pride that…

Location
88 Federal Street
Federal Street
The All Blacks Experience is located in the SKYCITY convention center.
Cancellation Policy

For a full refund, cancel at least 24 hours before the scheduled departure time.

Customer Ratings
4.7
(278 Ratings)
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Rabhull
Jan 28, 2026
Interesting and informative tour. - My son reccomended the all blacks experience to me. So a friend and I made a booking when we stopped in Auckland on a cruise. As an Irish rugby fan I was looking forward to the tour. I have to say the experience was very interesting. The Kiwi love of the game shone through. I got a full understanding of why rugby is the national sport of New Zealand. It was a perfect way to spend a couple of hours.
Review provided by Tripadvisor
Geraldine_d
Jan 25, 2026
Geraldine - If your a fan of rugby its a great experience. I would highly recommend this tour to friends and family
Review provided by Viator
Fra11marti
Jan 25, 2026
Great experience - Beautiful and fun experience, the tour is well organized, the guide nice and engaging. The last part, with the simulation of the stadium and the haka is from goose bumps. The activities offered at the end of the tour are also excellent.
Review provided by Tripadvisor
Claire
Jan 25, 2026
Enjoyable, informative and interactive - The experience was well worth the money and very informative. Coach Linda was good fun and there was interactive parts to the experience.
Review provided by Tripadvisor
Carol_f
Jan 25, 2026
All blacks - Fun interactive experience, friendly guide who knows her stuff. Highly recommended. 5 stars from us!
Review provided by Viator
Robert_r
Jan 23, 2026
Exciting interactive tour experience. Samual was a rock star of a tour guide. - Amazing show of culture, sport and integrity. The tour had everything. The tour guide Samual was very knowledgeable and informative. The history to modern day was all covered in a very interactive way. I will go to all Blacks game when they play in the US.
Review provided by Viator
John
Jan 20, 2026
A great family experience, fabulous hands on and stunning audio visuals - A fantastic 90min tour, our family of four thoroughly enjoyed it all. Our guide Emma was funny, enthusiastic and very professional. They take you through the history, culture and commitment of becoming an all black/silver fern and the audio visuals and rooms are brilliant. To round it off they have 5/6 hands on areas where u get to test your kicking, line outs and footwork. A great laugh and whether u love rugby or not is well worth the time. The icing on the cake was meeting Ian Jones ‘Kamo’ who was passing through that day.. well done guys
Review provided by Tripadvisor
Jackie_o
Jan 17, 2026
Great experience - Great fun and informative experience, highly recommend anyone to do it. Great shop too. Great central location
Review provided by Viator
Michieldekoning
Jan 15, 2026
interactive - Near the Skytower. Nice interactive visit. It gives a brief overview of history. The tour continues on the core values of the All Blacks. In a large room you face the men's team and then the ladies. This is how you experience the stadium and the hook. In another room you can practice kicking, throwing and mobility yourself. Good morning.
Review provided by Tripadvisor
Dominiquela3986np
Jan 21, 2026
Good time active - It's quite fun We regret that there are not more things about the history of AB, the charts, the legendary players etc. As the name suggests, it's an Experience, it's not a museum but it could be a little bit 😉 @experienceallblacks
Review provided by Tripadvisor
From $40
up to 10 guests
1 - Adult
Cancellation: Free cancellation up to 24 hours before the start of your experience (local time).