All Blacks Experience: Māori Culture & Rugby

Immerse yourself in the world of New Zealand rugby and Māori culture at the All Blacks Experience. Discover the power of the haka and learn about the rich history of the national teams in a state-of-the-art interactive encounter.

Duration: 1 hour, 30 minutes
Cancellation: 24 hours
Highlights
  • All Blacks Experience - The All Blacks Experience in Auckland offers a guided exploration into New Zealand’s distinctive Māori culture and the spirit of the renowned All Blacks and Black Ferns rugby teams.
    Ideal for both sports enthusiasts and newcomers, it provides an opportunity to delve into the values of teamwork, respect, and cultural pride…
What's Included
  • Feel the emotion as you stand and face the All Blacks and Black Ferns Haka
  • Test your skills with the hands on ‘Step-up’ Interactive Activity
  • Feel the energy in the replica changing sheds and walk down the tunnel to face the Haka
  • Explore the values of teamwork, respect, and cultural pride that define New Zealanders.
  • A guided journey which…
What's Not Included
  • Snacks
  • Lunch
Additional Information

The All Blacks Experience in Auckland offers a guided exploration into New Zealand’s distinctive Māori culture and the essence of the renowned All Blacks and Black Ferns rugby teams.
Ideal for both sports enthusiasts and those new to the game, it provides an opportunity to delve into the principles of teamwork, respect, and cultural pride that…

Location
88 Federal Street
Federal Street
The All Blacks Experience is located in the SKYCITY convention center.
Cancellation Policy

For a full refund, cancel at least 24 hours before the scheduled departure time.

Customer Ratings
4.7
(280 Ratings)
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Law64
Apr 19, 2026
Much more fun that I expected - I wasn't too keen to do this but went as son had recommended it and we had a great time. Much better than I had anticipated - lots of fun and had a great tour guide. Interactive and interesting but also a lot of fun. Recommended
Review provided by Tripadvisor
Portlangs
Apr 14, 2026
A very enjoyable interactive experience - We loved our visit here and we felt the passion and spirit that is the All Blacks. Our guide Liam was fantastic. Thoroughly recommended.
Review provided by Tripadvisor
Annesr880kd
Apr 8, 2026
Amazing fun and informative experience - A great value and expertly led tour that lasts for an hour. So many different experiences throughout the time and our guide Ben was full of information about this amazing team. A well stocked gift shop with plenty to choose from. I would thoroughly recommend this tour.
Review provided by Tripadvisor
363stephenr
Apr 8, 2026
All Blacks experience interactive and awesome - If you are in Auckland this is an absolute must do. It shows the culture of Rugby in New Zealand and why it is such an integral part of kiwi life. @experienceallblacks
Review provided by Tripadvisor
Monica_s
Apr 7, 2026
We loved it. - All very well. We loved it. It was what we expected. We recommend it 100% to everyone. It's for all ages.
Review provided by Viator
Safari777496
Apr 3, 2026
Immerse Yourself in the All Blacks Culture - Whether you are a dyed-in-the-wool fan or a neophyte, this one-hour tour or “experience” gives you the inside look into the history and enduring culture of New Zealand’s world-famous sporting team. Even if you don’t know anything about rugby, you might become a rugby fan after this, if for no other reason than to watch the All Blacks play. The tour guide showed us the test match wall with all of the winners since the game’s inception, we got to sit in a replica of the changing rooms and, last but not least, we had a front row seat to the Haka performed by both the men’s and women’s teams. There are many photo opportunities, as well as a fully-stocked gift shop.
Review provided by Tripadvisor
Nicole_g
Apr 1, 2026
Immersive and engaging experience of New Zealand Rugby - This was a last-minute experience I booked on my last day in Auckland/New Zealand. I really wish I could have experienced seeing the All Blacks or the Black Ferns play, but this was the next best thing. The curation of immersive video and participating in skills games offered a unique perspective into what it's like being on the rugby teams. Our guide, Ben, was so lovely and very engaging, sharing his vast knowledge of New Zealand and its love of Rugby through the All Blacks and the Black Ferns. Both teams have gained a new fan!
Review provided by Viator
Davidhca
Apr 1, 2026
Sport and Cultural experience - Great experience even if you dont know much about Rugby! The Haka part will give you chills and the games at the end are really fun. Great guide too
Review provided by Tripadvisor
Racytracey
Mar 30, 2026
Great fun for all - Our family has always been a “rugby” family so the chance to visit the All Blacks experience was not to be missed . Very interactive with lots to do that would appeal to all ages . Our group ranged from couples, young families and senior citizens ( us!) with visitors from across the globe. Our host Christian was very enthusiastic. We loved the Haka . Very good to see the ladies get as much coverage as the men during the tour .
Review provided by Tripadvisor
Readingteach627
Mar 28, 2026
Wonderful experience - I knew nothing about rugby before visiting this place. It was absolutely wonderful! The tour was very informative and interactive Our guide did a great job. Perfect place for families to visit!
Review provided by Tripadvisor
From $41
up to 10 guests
1 - Adult
Cancellation: Free cancellation up to 24 hours before the start of your experience (local time).