Great day out - Fully booked due to it being school days but once in it was fine , enough space for everyone. Really enjoyable few hours with my little one .

We loved it before but not so much now - We visited Cadbury World today. On entry you are offered a bag to purchase. Last time we attended (just before lockdown) we needed a bag because we were continually given bars of chocolate all the way around. So we bought a bag. We were give 3 bars each. Apart from the warm chocolate offering we were not offered any more! It is now owned by Merlin and we were disappointed by our visit. It just wasn't as good as before. Last visit it felt more like a visit to the factory. There were long concrete corridors and you saw more staff. The vending machines are a rip off. £3.50 for a small bottle of coke! No water fountains and it was just really expensive. The shop has also changed. Just not as good.

Disappointed, disjointed, old staging, not inclusive, no sustainability or looking forward - We all were excited to go to Cadbury World. It was very busy as it was half term. Even so we moved through the different activities relatively quickly... the reason being that they were small. Everyone was friendly and knowledgeable. So the first thing was that we got some free chocolate. Great but no dark choclate (my preferrence) or dairy free. We then went into the history of chocolate bean coming to Europe. Very interesting but brief and the tech was old. There was signing on the screens, but no subtitles. So parts you could not hear what was being said. There was a tempering demo but no screen and the area was too small so if you were behind the kids you could not see so we moved on. The Tasting room, great to see the artisans at work, and you got to taste chocolate with toppings of your choice. Unfortuntely no dark or dairy free. I tried a bit and the sugar content was eyewatering. The 4D experience was old animation (those old enough to remember dusty bin) with the seats moving. No signing or subtitles. No chocolate smells to tempt. When we came to the make your own chocolate design, you could not take it away with you. (There is spray that freezes choc really fast so at least you could take way your creation). It this point we were waiting to do this and was chatting to the staff. We found out that Cadburys had lost the rights to Willy Wonker. What a lost opportunity. You can imagine the amazing scenes and staging. The exhibition which local resident collected numerous items of Cadburys history was very interesting, but again the exhibition was old style. There was a 5min Chocolate quest ride, shooting range ! I thought there would be another exhibit of some sort about the future and sustainability of chocolate, and of Cadburys as a compny. No nothing. So into the shop. I looked for dark choc and dairy free. There were a few dark chocs but no dairy free. All at good prices. The kids gifts were overpriced. We did not see anyone dressed up as freddo, the chocolate bunny, of even a chocolate creme egg. My background is in advertising, graphics, and design. My husband is in History, Historic Building and Leisure Sector and the kids in the eating of chocolate sector. So we were dissapointed. we did not care or feel invested. We wanted to be excited and invested but I had nothing to take away from it except that we do care and what a missed opportunity.

Poor crowd control - As soon as you exit the first sit down screen show you experience the first crowd control issue...there are many more! Staff advise to move along to the demo taking place. This is in a corner where no more than 10 people can see, there must be 50 people at a time leaving the cinema. There is a screen but you cant hear a thing so no idea whats going on. Once this is done you immediately have a 50 min Q for the tiny free chocolate while they try and sell you teapots. The trip has literally just started and folk have had enough. Could be managed so much better, dont remember it being this bad years ago. Too expensive for what it is, will not return

Extremely Disappointing Visit - Depressing attraction - We visited Cadbury World over the weekend for what was supposed to be a special birthday treat for our son, who absolutely adores Cadbury. Sadly, the experience was deeply disappointing from start to finish. The whole visit felt chaotic and poorly organised. We were rushed through the attraction with little direction, poor visibility, and no chance to properly follow what was being said. The staff we encountered seemed disengaged, unenthusiastic, and generally fed up, not what you would expect from a family attraction, let alone one with such a beloved brand. For the price of the tickets, we expected a far better experience. The cafe prices were extremely high and the play area was closed with no prior warning. For a family day out, the value for money simply wasn’t there. However, the most upsetting part of the visit was the behaviour of a staff member in the photo area. When we saw the pictures, we were quoted £15 for one or £30 for the full set, which we felt was overpriced for the quality. (We did not complain, just simply said no thanks). When we chose not to buy them, a member of staff commented to my husband “I think you should buy them all.” When I politely said they were too expensive, she continued with, “They aren’t in the long run,” in a very argumentative tone, followed by something else we didn’t quite catch. She then proceeded to openly badmouth me to a colleague. Overall, the day was nothing like the magical experience we had hoped for. For the high cost and the distress caused, this visit was incredibly poor value and extremely upsetting. I would not recommend visiting until significant improvements are made. Very depressing site.

Not what it used to be! - Really disappointing trip. No organisation, lots and lots of queueing with unnecessary bottle necks. Took us 4 hours to get around a tour with less than an hours worth of things to look at. Have been previously and it used to be much better. Far too expensive for what is on offer.

Next time I'm at a funeral I'll be grateful that at least I'm not at Cadbury World - Genuinely surprised Merlin are happy to put their name to this - it falls woefully short of what you'd expect from a Merlin attraction. We realised at the end of our tour that the chocolate they give you at the entrance is an apology for what you're about to be put through. Granted, we visited on a Saturday during half-term - so it would be unreasonable to expect it to be anything but busy; however, the queuing was such that it became on ongoing joke amongst our group as the day went on - as we genuinely did almost nothing but. The attractions appear not to have been updated since the 1990s - it's clear from the holgraphic tech & videos. & if that much wasn't already obvious, the animatronic gorilla is perfectly representative of what the attraction on the whole has to offer - it's SO BAD that it left my wife & I in stitches, whilst our kids were utterly bewildered. The most frustrating part of the visit was queuing for approx. 30 minutes at the end of our tour for the ride, only to be sent on our way before we had a chance to ride it. Half-way through the wait an enthusiastic member of staff started hyping up the queue for it, trying to buy time for the engineers tried to fix a fault. After another 15 minutes of waiting, they simply ushered us out repeating "sorry guys". We couldn't believe they didn't at least offer the kids a bag of buttons or something as a consolation. The one positive I can pinpoint was the 4D cinema experience, unfortunately it wasn't enough for me to speak well of the visit. A return visit will forever more be a threat of punishment when the kids are acting up - "if you don't stop that, we'll go back to Cadbury World". Haven't uploaded photos with my review, as I feel pictures of posing kids smiling would be misleading - given how happy they were to go home at the end of the day!

Do not go! - I don't often write reviews but in this instance I felt it was very necessary. I took my 9 year old granddaughter to Cadbury world last week during school half term. What a nightmare it was!! And there is no excuse for it being 'half term' and therefore very busy. Tickets for the two of us were £48.00. Extortionate for this truly terrible experience. We went with high hopes for a fun day out and came away so disappointed. It was so bad I am inclined to boycott cadbury's chocolate in protest! How a business like Cadburys can take advantage of people in the way it does at this "Cadbury World' is beyond shocking. Long queues in tired dark hallways and down equally dark stairwells with nothing much to see at the end of it except more crowding and mediocre 'experiences'. The people who set this 'World' up should be ashamed of themselves! Cadbury's (or Merlin?) have enough monies in their coffers to have a wonderful bespoke building for the 'World' and to put on a truly extraordinary experience for the public but instead they choose to give a mediocre half hearted experience to the very compliant English public! Shameful!!

Queue world - Money making disgrace. Completely oversold vs capacity. Chaotic queuing to get in, eventually getting through about half hr late and shoved a bunch of chocolate bars. We were like cattle being moved from one section to the next - each section starting with a long queue to get through. Didn’t see any elements of the actual factory. Queued for ages for a chocolate pot but then the machine broke so got a pot of chocolate buttons. 4D cinema was quite good, but had nearly given up the will to live having queued for another 20-30 minutes to get in. Basically spent a whole afternoon queuing for a mediocre experience. Couldn’t wait to get out of there

Cadbury Queue World – Now with Extra Waiting Time! - As a local who’s been to Cadbury World more times than I can count (probably around 20, many as a secondary school teacher), I’ve always thought of it as a solid, good-fun day out. Sadly, this was my first visit since Merlin took over, and I can only describe the experience as a masterclass in queuing. From the moment we arrived, it was clear the theme of the day was “waiting.” There was nowhere to park, followed by a queue to enter, which we were finally allowed to join 15 minutes after our booked entry time because the crowd was so huge. Inside? Queues for every exhibit, queues to squirt a blob of chocolate on a surface, queues to get in a lift to join another queue to watch the 4D movie (which, impressively, hasn’t changed since before my students were born). It was 90 minutes of being herded like cattle through a variety of dismal and dated attractions. The magic, sadly, has melted away, replaced by a long, looping line of frustrated families wondering if they’ll ever see daylight again.