• Gucci Garden - Entry Ticket to the Gucci Palace

1. Arrival & Check-in: Gather behind the Neptune Fountain in Piazza della Signoria. Show your ticket to the host to receive your access pass.

-Exhibition Rooms: Delve into curated exhibits that chronicle Gucci’s journey from its inception in 1921 to today.

-Fashion & Craftsmanship: Uncover the design and handmade processes behind Gucci’s iconic handbags, clothing, and accessories.

-Multimedia & Contemporary Art: Engage with installations that merge fashion with modern art and culture.

-Boutique & Bookstore: Conclude your visit with exclusive shopping at the Gucci boutique and bookstore.

Gain access to all exhibition rooms that highlight the history of the Gucci fashion house, featuring archives, iconic collections, and multimedia presentations.

Enjoy the chance to explore the development of Gucci’s craftsmanship, design, and cultural impact in the fashion industry.

Take advantage of free time to explore the Gucci boutique and bookstore within the palace.

• audio guide multiple Languages
• Admission fees

• Tour Guide

Discover the enchanting realm of Gucci at the Palazzo Gucci, situated in the historic Palazzo della Mercanzia on Piazza della Signoria. This exceptional exhibition, curated by Maria Luisa Frisa, extends over two floors and highlights the evolution of the Gucci brand through iconic motifs, signature symbols, and vintage memorabilia. Interact with the engaging displays in themed rooms such as ‘Guccification’ and ‘Cosmorama’, and explore fashion history at ‘De Rerum Natura’. A visit to the exhibition also grants access to the exclusive store and the esteemed ‘Gucci Osteria da Massimo Bottura’, enriching your cultural journey in Florence.

For a full refund, cancel at least 24 hours before the scheduled departure time.