Madeira Market Visit: Discover Local Fruits, Crafts, and Breathtaking Nature

Immerse yourself in the vibrant atmosphere of the traditional market in Santo da Serra, Madeira. Explore local fruits, crafts, and breathtaking nature while indulging in delicious snacks and drinks. Don’t miss the stunning viewpoint over the Garajau natural reserve and the iconic Cristo Rei statue.

Duration: 3 hours, 30 minutes
Cancellation: 24 hours
Highlights
  • Santo da Serra - Traditional market with fresh fruits and vegetables. You can also buy flowers, crafts and souvenirs. You have the chance to try some local drinks like Cidra and Poncha.
    Next to the market, you may also visit Quinta da Junta Garden which is a public park with a wide diversity of Madeiran flora and fauna species.
  • Santa Cruz -…
What's Included
  • Live commentary
  • Insurance
What's Not Included
  • Lunch
  • Snacks
Additional Information

The customary marketplace in Santo da Serra welcomes shoppers every Sunday. It sells a range of goods including fruits, vegetables, flowers, handmade items, and memorabilia, as well as tasty local food and beverages. The Roma market adjacent to it offers a broad spectrum of products.
There’s also a public park to be enjoyed, home to a variety of Madeiran…

Location
Monumental Experience
Estrada Monumental
We are located at the entrance of the Shopping Center, on the right side. Our shop is easy to find, just look for a yellow smiley face, shop sign.
Cancellation Policy

For a full refund, cancel at least 24 hours before the scheduled departure time.

Customer Ratings
4.2
(11 Ratings)
5 stars
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1 star
Pauld456
Feb 9, 2026
Lewis our driver made this trip perect - Lewis the driver was a great guide. Very knowledgeable with loads of interesting facts. The scheduled stops were great, with enough time at each to not feel rushed. The market is nice, with easy and cheap eats to try during yout time there. A poncha and a beer was only €5, and it also made for a lovely little walk through the park that Lewis pointed out featuring lots of animals including deer,peacocks, ponys and others to see for free. I felt the trip was great value, with a nice clean and comfortable minibus. Thanks for a great trip
Review provided by Tripadvisor
Julie
Nov 16, 2025
Fantastic Sunday Market tour - We had a fantastic half-day Sunday market tour with Happy Tours in Funchal, Madeira. Luis Junior collected us promptly in his sleek mini bus and took care of us throughout the tour. He was attentive, friendly, and even joked about not falling asleep at the wheel (we appreciated the reassurance!). The tour itself was great - Luis took us to 4 interesting stops, sharing fascinating facts and insights we hadn't heard before. He was also very considerate to a couple who arrived late back to the bus on one of the stops which must have made his end time later but he didn’t make a thing of it. A great way to explore the local markets and culture. Thanks, Luis, for a lovely morning!"
Review provided by Tripadvisor
Tinau576
Apr 28, 2025
Guter Ausflug für einen Sonntag - We tried sugarcane juice and the roasted chicken. Both were very delicious. The driver was friendly and funny. He told us a lot about the area we visited. We spent a really good sunday.
Review provided by Tripadvisor
Stevege247il
Jan 21, 2025
Santo da Serra Sunday market - Fantastic trip our guide, Hugo spoke very good English and was very witty and knowledgeable and an excellent driver. We had 1hr 20 mins at the market which was plenty of time to look around and have a couple of ponchas. We also stopped of at a couple of places en route. All in all a good morning
Review provided by Tripadvisor
Gesalady
Dec 2, 2024
Sunday market in the mountains (Santo da Serra) - Well organized, sensible tour layout (1,5 hours Market) with comfortable mini-bus. Competent, friendly driver/guide: LUIS, who gave many interesting explanations. Recommended every Sunday, especially since hardly any other provider has this tour in the program!
Review provided by Tripadvisor
Briancj3148re
Oct 7, 2024
Great tour............................................................,.............................. - Great 1/2 day tour...Lois our guide, great bloke and very knowledgeable...would highly recommend.....,............
Review provided by Tripadvisor
James_l
Nov 27, 2023
The whole tour was... - The whole tour was excellent The tour guide/driver was fantastic, would recommend. Good value for money.
Review provided by Viator
M4210jarayr
Sep 27, 2022
Half day well spent!! - Another great tour, Tim the guide was very pleasant and informative. Only a minor thing, but the first two stops could’ve been a bit longer and the last (at the big market a bit shorter, but thoroughly enjoyed
Review provided by Tripadvisor
Vallet2025
Sep 17, 2025
I wouldn't choose it as the main thing to see - The stop in Cristo Rei and Santa Cruz was very good. As for the market, personally, I didn't find it interesting. The driver and guide was a very friendly person who took advantage of the short way to give us information about what we were going to see and also more facts about the island.
Review provided by Tripadvisor
Andytemple99
Nov 26, 2022
Market Not Worth Visiting - No fault of Happy Tours as they were good (we have used them before with no problems) But this trip is quite disappointing it was nice to stop at the Christ The King statue and Santa Cruz, but to be honest the market is very disappointing, it is absolutely packed with cars trying to park everywhere, apart from the fruit & veg all the market was selling was absolute tat. I think most people on our minibus were underwhelmed with the market.
Review provided by Tripadvisor
From $34
up to 15 guests
1 - Adult
Cancellation: Free cancellation up to 24 hours before the start of your experience (local time).