Recently Viewed
Motor Valley Tour: Explore Italian Supercars
4.8
34 Ratings
Maranello
Embark on an unforgettable journey through the Motor Valley of Emilia Romagna, visiting the iconic Ferrari, Lamborghini, and Ducati factories and museums. Experience the thrill of luxury cars and bikes, and even have the opportunity to drive a Ferrari or Lamborghini. Book now!
Embark on an unforgettable journey through the Motor Valley of Emilia Romagna, visiting the iconic Ferrari, Lamborghini, and Ducati factories and museums. Experience the thrill of luxury cars and bikes, and even have the opportunity to drive a Ferrari or Lamborghini. Book now!
Duration:
8 hours
Cancellation:
24 hours
Highlights
- Museo Ferrari - The Ferrari Museum, situated just 300 meters from the Ferrari Factory in Maranello, showcases the most iconic Ferrari cars, along with awards, trophies, photographs, and other historical items related to the illustrious Italian car brand. Among the most captivating display areas are: a hall featuring approximately 40 prestigious…
- Museo Ferrari - The Ferrari Museum, situated just 300 meters from the Ferrari Factory in Maranello, showcases the most iconic Ferrari cars, along with awards, trophies, photographs, and other historical items related to the illustrious Italian car brand. Among the most captivating display areas are: a hall featuring approximately 40 prestigious models on rotation, sourced from museums and private collectors; a hall dedicated to Formula One and Cavallino; and the Victory Hall, which celebrates the Scuderia’s triumphs, displaying World Championship cars from 1999 to 2008, 110 trophies, and the original helmets of nine World Champion Drivers, such as Villeneuve, Berger, Mansell, and Prost. For an additional fee, visitors can experience the F1 Simulator or drive a Ferrari on the roads near Maranello, following a briefing on car usage. The private test drive is recorded with an in-house camera, and participants receive a video of their drive.
- Automobili Lamborghini S.p.A. - Explore the Lamborghini Factory and Museum, located in Sant’Agata Bolognese and established in 2001. The museum features an extensive collection of cars, including the Miura S, 350 GT, Countach S, Espada, Sesto Elemento, and other exclusive supercars that have cemented Toro’s legendary status. The factory tour includes a visit to the Urus production line, Lamborghini’s SUV. Additionally, for an extra charge, visitors can drive a Lamborghini through the streets of Sant’Agata Bolognese after a briefing on car operation, or try the simulator to experience the thrill of driving on the world’s most renowned circuits. The private test drive is recorded with an in-house camera, and participants receive a video of their drive.
- Ducati Museum - This tour includes a visit to the Ducati Factory and Museum. The museum recounts significant moments in Ducati’s history through a variety of racing motorcycles, images, memorabilia, and components. Divided into nine main sections, the museum chronicles over fifty years of Ducati’s transformation from a small electrical company to a motorcycling powerhouse. The museum is centered around an illuminated racetrack that features 33 legendary motorcycles. Adjacent to the track are seven thematically organized rooms that highlight the history and passion that have propelled Ducati to success.
What's Included
- Convenient pick-up from Central Station, Airport, or accommodation in Bologna
- Exclusive tours of Lamborghini and Ducati factories and museums
- Guided tours in English at each factory
- Explore the iconic Ferrari Museum
- Comfortable transfers in modern minivans or buses
- Savor a delightful included lunch
- Enjoy the camaraderie of a shared tour experience
- Convenient pick-up from Central Station, Airport, or accommodation in Bologna
- Exclusive tours of Lamborghini and Ducati factories and museums
- Guided tours in English at each factory
- Explore the iconic Ferrari Museum
- Comfortable transfers in modern minivans or buses
- Savor a delightful included lunch
- Enjoy the camaraderie of a shared tour experience
Additional Information
A must-see tour for motoring enthusiasts and super-luxury car lovers. The Motor Valley of Emilia Romagna offers an unforgettable experience: embark on an extraordinary journey through the “Land of Motors” to explore the factories of the world’s most renowned Italian supercars and motorcycles, including the iconic FERRARI, the LAMBORGHINI supercar, and…
A must-see tour for motoring enthusiasts and super-luxury car lovers. The Motor Valley of Emilia Romagna offers an unforgettable experience: embark on an extraordinary journey through the “Land of Motors” to explore the factories of the world’s most renowned Italian supercars and motorcycles, including the iconic FERRARI, the LAMBORGHINI supercar, and the celebrated DUCATI bike. This 8-hour tour features visits to the Ferrari Museum, the Lamborghini Factory and Museum, and the Ducati Museum and Factory. Additionally, enjoy a lunch featuring authentic Italian flavors. If you wish to drive a Ferrari or Lamborghini on the road or track during this tour, or try the simulator, please inform us in advance so we can arrange it for your booked day. Test drives and simulator experiences incur an additional cost, payable on the tour day. A tour leader will accompany you throughout, providing information in English.
- Children must be accompanied by an adult
- Dress code is smart casual
- A maximum of 15 people per booking
- For safety reasons it will be mandatory to wear closed footwear during the Ducati Factory tour
- PLEASE NOTE: If you want to take a test drive or try the simulator during this tour, you must let us know well in advance
- PLEASE NOTE: booking confirmation depends on the factories availability due to the high number of visitors
Location
Museo Ferrari
Via Dino Ferrari 43
Cancellation Policy
For a full refund, cancel at least 24 hours before the scheduled departure time.
For a full refund, cancel at least 24 hours before the scheduled departure time.
Customer Ratings
4.8
(34 Ratings)
5 stars
4 stars
3 stars
2 stars
1 star
Jodi_k
Jan 16, 2026
This was a fun day!... - This was a fun day! Communication about pick up was easy, everything ran to time, the vehicle was clean and comfortable and our guide Riccardo was very knowledgeable, happy to answer questions and was great to chat to. Lunch was delicious… the cars and bikes were pretty good too!
Review provided by Viator
Helen_g
Sep 9, 2025
Superb day out - What an absolute fabulous day from start to finish. Ricardo was our driver and he was so informative. We had an amazing lunch . Any bike or car enthusiasts this trip is a must .
Review provided by Viator
Farminventor
Jul 16, 2025
All that was expected. - Good communication. Great day out. Walk through Ducati and Lamborghini factories and plenty of time in awesome Ferrari museum. Lunch was much better than expected. Strongly recommend!
Review provided by Tripadvisor
B6689vcmichaele
Jul 8, 2025
Great experience for racing enthusiasts - Tour was great! Our guide, Ricky, was great. He was very knowledgeable and kept us on schedule perfectly. Some of the other reviews indicated that the guides just drive you and do not say much, which had us worried. However, this was not the case for us.
The factories were really cool and worth seeing. We went to Lamborghini, Ferrari, and Ducati. The contrast between the Lamborghini factory and the Ducati factory was very nice.
Overall, I believe the tour was worth the money.
Review provided by Tripadvisor
Shelbyv590
Jul 8, 2025
Added Value Was Worth It - Ricardo/"Ricky" was very knowledgeable, not just about the places we went, but motorsports in general, as well as other questions we had about Italy. His English was perfect, so we had no issues with communication. He taught us about the local pasta and wine at lunch, which was unexpected but amazing. He was also very considerate of details like making sure we got all of our bags off the van and arriving at our tours on time. I truly appreciated his passion, friendliness, and attention to detail. It felt like I had an Italian friend guiding me through the places. We considered organizing tours and arranging transportation on our own, but I'm glad we opted for this instead.
Review provided by Tripadvisor
Larryrt532gb
May 30, 2025
Fantastic tour and day out with the family. - Giancarlo was a wonderful host! He was very knowledgeable of the region and prepared us well for each segment of the tour. He and the driver were always waiting for us at the end. The Ducati factory was by far my favorite part - although I am biased since I own three Ducati. I really enjoyed both the Ferrari and Ducati museums as well - lots of very rare bikes and cars that were part of the racing history for both companies. Again, the Ducati factory was the best - really interesting to see the way they arrange the assembly lines, the use of robots to assist but not replace the workers and the diversity of the workforce - maybe 60% women on the factory floor! They have always produced the best motorcycles possible and the attention to precision machining really shows on the production line (lots of checking and rechecking for specs and torques). My least favorite part of the tour was Lamborghini. I was a little interested in the factory - slightly different approach from Ducati, but similar use of robots and moving production lines, but this time using pallets that move the cars through the facotry. In general, I couldn't care less about these overpowered status cars. Ferrari would be my choice if I needed to pick a car - but Ducati is really the start here. Lunch was another highlight of the day. We went to a local resturant on a hill overlooking the vineyard while we drank lambursco grown on that very same soil. The three different regional pasta tastings were also some of the best food I had during my visit. Don't miss the tagliatelle! In general, I would highly reccomend this tour even if you don't like cars and motorcycles. Just the experience of the countryside, the food, the Italian manufacturing techniques and the history will be enough to interest everyone.
Review provided by Tripadvisor
Peter_m
May 22, 2025
Look no further, The is the Tour you have to do - Look no further, This is the Tour you have to do and what a day. After being collected on time by our driver in a spotless Mercedes van with spent the next 8 hours having the most enjoyable day.
Giancarlo and his drivers take you on the most wonderful experience to Ferrari, Lamborghini & Ducati, with lunch.
The first stop of the day and for mine the highlight was the personalised tour around the Lamborghini assembly line, this is so cool, our guide took her time and explained everything associated from Ordering, procurement, assembly & delivery. Just standing there and watching someones Revuelto being assembled 1m away and then straight over your shoulder the tech's are assembling the V12's is just mind blowing. And as you would expect, the place is spotless. Here unlike most tours you have to ask where the merchandise shop is, petty laid back.
Next up was Ferrari, here we skip the line again and have an hour at the Museum, we were the mid morning and it was quite crowded, tip is take your time as it's a lot smaller than you would expect. No factory access.
Then a short drive to Lunch at a small winery, superb offering.
Finally its off the buzzing Ducati Factory, here you are taking on a guided tour of the assembly lines and the pre delivery testing benches, its quite relaxed and again an eye opener.
All up phenomenal day and cannot recommend highly enough
Review provided by Viator
Experience138218
May 19, 2025
Very good - Both Factories were great to see & the difference between the 2 was amazing, museum was good - food was excellent. Gret Guide & service
Review provided by Tripadvisor
Kassim-fire
May 12, 2025
Sweetest - Was amazing and fun for my kids who fall on love for long time to drive Ferrari when we get Chance to visit there he was so excite.
Faunal we reach their and kids love it still now it leave in our big memories.
Review provided by Tripadvisor
Phill_r
Oct 3, 2025
Disappointed Ducati museum was closed - If you booked the holiday around the advertised trips you could be disappointed. We booked the holiday around getting to the Ducati museum, which was closed a few weeks before the planned holiday. Whilst this put a dampener on things, the tour guide was great and I would recommend booking with this provider. We will be back, however, we will make out own arrangements to get to Ducati and the personal museums of Ferrari and Lamborghini.
Review provided by Viator
More activities from this operator
