M&S Schmalberg Flowers: Behind-The-Scenes Factory Tour

Go behind the scenes at M&S Schmalberg Flowers, a family-owned factory in NYC’s Garment District. See how they hand make custom fabric flowers for fashion and design industries.

Duration: 45 minutes
Cancellation: 24 hours
Highlights
  • New York City Center - The tour begins at 10:30 am in our NYC showroom where you will be surrounded by floral creations and briefly learn the history of our company. We will then proceed through the factory and show you the step by step process of how any piece of fabric can become a “custom fabric flower”. One of the unique aspects of our factory…
What's Included
  • Factory tour included in purchase.
  • No gratuity required.
  • No additional purchases necessary.
What's Not Included
  • You are responsible for transportation to and from our factory. We are located in the NYC Garment Center and are easily accessible by subway, bus or taxi. We are a 7 minute walk from New York’s Penn Station
Additional Information

Our journey kicks off at 10:30am at our NYC showroom. We’re taking you on a trip through our family-run factory, nestled in New York City’s historic Garment District. While on tour, you’ll get to observe the process of die-cutting, molding, and handcrafting bespoke fabric flowers used across fashion, millinery, interior design and beyond! M&S Schmalberg…

Location
242 W 36th St.
West 36th Street
M&S Schmalberg Showroom: 242 west 36th st. 7th Fl
Cancellation Policy

For a full refund, cancel at least 24 hours before the scheduled departure time.

Customer Ratings
5.0
(10 Ratings)
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Joyce_g
May 15, 2025
Chelsea Flower Show in NYC! - Celebrate this immigrant family, creating hand made textile flowers for top designers of clothing and millinery since 1916. Still run by same family with the same creative, adaptive and resilient mindset attitude of their great grandparents.
Review provided by Viator
H5268oqleslieg
Apr 24, 2025
A peek into old and current NYC with a fashionable twise! - I added this tour/business to my New York things to do list after I had read the NYT article in 2019 and also listened to a couple podcast episodes where Adam Brand, the 4th generation owner, was interviewed. I finally had the opportunity to go when I wasn't working as it's only open M-F, standard business hours. Pam greeted me and gave me a brief tour of the entire manufacturing process, and I was able to meet some of the other staff and learn what their specific roles were. After that, Pam let me discover all their wonderful stock and further observe how their wonderful items are created. I had perused their Etsy site prior with some ideas but instead found a couple other flowers that were not online and had them fashioned into pins. Highly recommend a visit here, even if you're not fashion focused, as it touches on global trade and competition, small business, family business, NYC history, etc. Pro tip-if you're looking for an affordable, one of a kind unique gift or souvenir, look at their expansive stock and select items to be made into brooches for blouses/dresses/coats, stick pins for suits/coat lapels or hairclips for all types of people. They will even include their label to make it even more special!
Review provided by Tripadvisor
Nora_g
Mar 23, 2025
amazing - highly... - amazing - highly recommend very informational, great hosts, I hope they keep offering, but don't miss it
Review provided by Viator
Karen_c
May 9, 2024
Once in a lifetime experience - Very interesting on how they make all flowers the old fashion way with century old dies. Very friendly staff & we actual purchased some flowers after our tour. They ship all over the world & are the only ones still producing these beautiful flowers!
Review provided by Viator
Jane_f
Apr 24, 2024
See flowers being made by hand. - 2 person tour. Seeing the process of making beautiful flowers in the actual factory. Everything was done by hand. Meeting the workers and seeing the whole set up. Friendliness of everyone.
Review provided by Viator
Bret_a
Dec 15, 2023
Must See - Such a lovely surprise this tour was. Was fascinating how much goes into making these beautiful flowers of all shapes and sizes. I highly recommend this tour if you are traveling to NYC!
Review provided by Viator
Jade_m
Mar 6, 2023
A fun unique and different activity to do in NYC - I had a brief stay in New York City and decided to give this a try as it seems something unique and different to do. I'm glad I did! Definitely a fun and educational experience. I have no fashion background and was just looking for interesting things to do during my brief trip, and I had a great time. You really get to see the whole factory and production process behind how they make beautiful fabric flowers. My guide was extremely knowledgeable and enthusiastic, it felt like he was very excited to give me the tour and show me what they do! He demonstrated specific parts of the process, as well as specific products and how they are crafted. At the end I was allowed to pick out a souvenir flower and shop around for more if I wanted. Side note, the location can be a bit hard to find - it's inside a building with several businesses and isn't really obvious from the street, so you will want to pay attention to directions.
Review provided by Viator
Fern_r
May 6, 2022
Girls day out! - The history of the company and watching in real time how the flowers are made. Adam was spectacular!
Review provided by Viator
Valerie_f
Dec 14, 2021
Flowers galore - This was amazing. Loved meeting the owner. He was super friendly and spent a lot of time speaking to us. This is truly an art. Best part of the day!
Review provided by Viator
Troy_m
Apr 29, 2019
Wonderful! - A great behind-the-scenes look at a Garment District icon. We really enjoyed the tour and a chance to shop!
Review provided by Viator