José Cuervo Tequila Day Experience: Visit 'La Rojeña' Factory and Explore the Magic Town of Tequila
4.8
118 Ratings
El Arenal

Immerse yourself in the world of tequila with a visit to the renowned ‘La Rojeña’ factory by José Cuervo. Explore the magical town of Tequila, discover its rich history and indulge in the flavors of Mexico’s national drink.

Duration: 8 hours
Cancellation: 24 hours
Highlights

Visit Don Elias Tequila Distillery to discover the art of crafting primarily export-quality Premium Tequilas. Enjoy tasting white, rested, and aged varieties in a charming cellar where French oak barrels mature.

Highlights

  • El Arenal

  • Agave Landscape and Ancient Industrial Facilities of Tequila

  • Amatitan

  • Tequila

  • Destileria La Rojena

What's Included
  • Travel insurance
  • Bottled water
  • In-vehicle air conditioning
What's Not Included
  • Lunch
  • Gratuities
  • Private transportation
Additional Information

Explore every corner of the Hacienda, rich in history and flavor. Uncover the secrets of “La Rojeña” by José Cuervo, the most famous factory in Latin America. Take a day trip to the Magic Town of Tequila and its stunning agave landscape, recognized as a UNESCO World Heritage Site.
Visit the enchanting Magic Town of Tequila, Jalisco. Learn about the…

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Location
El Arenal
Cancellation Policy

For a full refund, cancel at least 24 hours before the scheduled departure time.

Customer Ratings
4.8
(118 Ratings)
5 stars
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1 star
Claudia_p
Jul 5, 2025
It was almost personalized.... - It was almost personalized. Our guide was very kind. She knows everyone is going there with the intention of drinking and she's ready to take care of you.
Review provided by Viator
Diegoamc
Jun 23, 2025
Good tequila good ride - It is a very fun and entertaining day thanks to Carmen and Miguel they are the best hosts in tequila and El arenal and delicious the little songs
Review provided by Tripadvisor
Carrie_v
Jun 2, 2025
Met expectations - This was a good experience — about what i expected. However, 2 things I didn’t like were the wait for morning pickup. (They should not say 9am but instead give a range of 9-9:45am since they are picking up many.) Drop off was at two locations — not back at hotel. So, we walked in the rain a mile to our hotel. Lunch stop was way too long, which made time in the actual town of Tequila short. We enjoyed the distillery stop and learned a lot. I much preferred the distillery stop over José Cuervo (not as good of tequila).
Review provided by Viator
Arthur_v
May 3, 2025
Joy in Tequila - Jose was a fantastic tour guide. Friendly, funny, informative and happy to lead our group. I'd highly recommend this guide either solo, couple or as a family.
Review provided by Viator
Gabosita
Apr 23, 2025
Fun and Informative Tour - We learned a lot about tequila and the production process. Carmen and Edgar were so nice and informative with all of our questions, recommendations, etc. Recommend this tour if you want to know how tequila is made and want to taste the various types that exist.
Review provided by Tripadvisor
31bernardot
Mar 10, 2025
Amazing attention from guide Sergio Bride - Great experience, from the arrival of the unit at the hotel the route and the journey all great and cuts both the driver and the attention of Mr. Sergio Novia.
Review provided by Tripadvisor
C_f
Feb 10, 2025
Sipping tequila - When you enjoy such great spirits such as tequila it is hard to not enjoy yours such as these. Everything about the tour was fantastic including the pickup and drop off from hotel. Getting educated about how one of your favorite spirits come to life doesn’t hurt also. The time allowed to roam around tequila was more than enough and allows you to interact with locals in tequila Mexico. I can’t wait to do it again.
Review provided by Viator
Seth_m
Jan 15, 2025
Great Tour - Excellent tour and our tour guide was really nice and funny. La Rojena the José Cuervo plant is such a beautiful distillery.
Review provided by Viator
John_b
Jan 10, 2025
Really enjoyed the... - Really enjoyed the tour.....picked up at my hotel and felt really looked after! Definitely recommend the tour
Review provided by Viator
Sara_r
May 24, 2025
Spend the extra $$ for the Private Tour! - I would book a private tour for the tequila tasting nest time. Van was way too hot and we were last pick up so we had to sit in the back. It was a 2.5 hour drive back from Tequila.
Review provided by Viator
Check Availability
From $107
From $107
up to 15 guests
1 - Adult
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Cancellation: Free cancellation up to 24 hours before the start of your experience (local time).
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