• Parco Ducale - The greenhouses in Ducal Park offer a glimpse into the botanical features of the renowned “Violetta di Parma,” which has been part of the Duchy of Parma and Piacenza since the late 18th century.

• Palazzo della Pilotta - We will explore the exterior of Palazzo della Pilotta, constructed in the early 17th century by the Farnese family as a grand space for court services. We will trace the dynastic changes that occurred after the Farnese dynasty ended.

• Museo Glauco Lombardi - We will view the exterior of Palazzo di Riserva, home to the Glauco Lombardi Museum, to revisit the violet flower’s prominence during the First and Second Empires and Maria Luigia of Austria’s fondness for the flower, as evidenced by the museum’s collections.

• Teatro Regio - We will observe the exterior of Teatro Regio, one of the world’s premier opera houses, where legendary artists like Paganini, Verdi, Toscanini, Callas, and Beniamino Gigli have performed.

• Cattedrale di Parma - We will walk through Piazza Duomo to admire the Cathedral from the outside.

• Battistero di Parma - We will take in the stunning exterior of the Baptistery of Parma.

• Color Viola - A visit to the Violetta di Parma 1930 shop will allow us to explore the life of Ludovico Borsari, learn about the famous products created by the Borsari Company in the early 20th century, and see the modern local glass industry represented by the Bormioli Company.

• Piazza Giuseppe Garibaldi - We will stroll through Garibaldi Square, surrounded by beautiful buildings like the Captain’s Palace, the Town Hall, and the Governor’s Palace, as well as shops, restaurants, and cafes that have earned the town the title of “UNESCO Creative City of Gastronomy.”

• Parma - We will visit an Acqua di Parma store to learn about the brand’s history, from its origins to its modern variations, and the history of Parma’s perfume industry, which started in small labs and grew to become a major global reference for perfumery packaging, bottles, caps, and labels.

• Parma - We will explore the San Filippo Neri Antique Pharmacy and the Oratory of San Tiburzio, a hidden gem in the historic center that preserves the city’s cosmetic and pharmaceutical heritage. This galenic laboratory, unchanged since 1789, is the perfect place to discover, touch, and smell the raw materials once used by apothecaries and perfumers and to browse ancient recipe books based on natural ingredients, a treasure trove of ancient knowledge.

• Professional local guide
• Entrance to an Acqua di Parma store
• Entrance to one of the historic perfumeries in the city center
• Entrance to Glauco Lomabardi Museum or San Filippo Neri Antique Pharmacy and Oratory of San Tiburzio

• Eventual purchase of products at the shops and perfumeries

Parma, known as the City of Perfume, offers a unique chance to delve into its rich history and explore the tradition of perfumery through a sensory journey. This journey highlights the key figures in Parma’s perfume industry from 1816 to the present day. The greenhouses in the Ducal Park provide an introduction to the renowned Violetta di Parma. Inside the Glauco Lombardi Museum, visitors can find numerous references to Maria Luigia of Austria’s fondness for violets. A visit to the Violetta di Parma 1930 shop allows guests to trace the life of Ludovico Borsari and the creation of the perfume that became emblematic of the city and the Duchess. Additionally, a tour of an Acqua di Parma store offers insights into the brand’s origins and its modern variations, as well as the history of Parma’s perfume supply chain companies. These companies, which began in small workshops, have grown to become leading global references for perfumery packaging, bottles, caps, and labels.

• A moderate amount of walking is involved (2 km).

For a full refund, cancel at least 24 hours before the scheduled departure time.