Pilsner Urquell Tour: Czech Beer Immersion

Immerse yourself in the world of Pilsner Urquell beer with an interactive tour in Prague. Experience the rich history, taste the brews, and enjoy a sensory journey like no other!

Duration: 1 hour, 30 minutes
Cancellation: 24 hours
Highlights
  • Pilsner Urquell: The Original Beer Experience - Discover the story of Pilsner Urquell, the world’s first golden lager that revolutionized the beer industry 180 years ago!
    In The Original Tour, we will transport you back in time through immersive audioguide, video mapping, light shows and projection to explain how the first pilsner beer was created….
What's Included
  • Entrance ticket to the immersive exposition
  • Optional non-alcoholic beverages
  • Three beer tastings and tapster shows
  • Multisensory experience including smell, taste, music, projection, heat, and cold
  • Headphones with professional voiceover and 3D sound
What's Not Included
  • Food
  • Transport to/from the venue
Additional Information

The Pilsner Urquell Experience is an essential visit for beer enthusiasts and anyone captivated by Czech beer and culture! Utilizing the latest technology, it narrates one of the planet’s most intriguing beer tales. Held within the beautiful confines of a heritage-protected edifice from 1902, located precisely on Wenceslas Square at the core of Prague….

Location
Pilsner Urquell: The Original Beer Experience
28. Října
Cancellation Policy

For a full refund, cancel at least 24 hours before the scheduled departure time.

Customer Ratings
4.8
(696 Ratings)
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Lex
Oct 29, 2025
Fun and clear tour - Clear and complete experience throughout Pilsner's history! Interactive through listening with headphones and playing games. Afterwards you will get 2 coins which you can exchange at the bar for two Pilsners. During the tour you will already get a first tasting
Review provided by Tripadvisor
Theodoreb245
Oct 28, 2025
Amazing experience - It was so cool learning about the heritage of the company and their process for making beer. If you have an hour of your trip I would highly recommend doing this tour. You go at your own pace which is the best part so you don’t feel like your rushed.
Review provided by Tripadvisor
Turnpr56
Oct 19, 2025
Fun experience - Fun experience. Really good history of beer making in general and Pilsner Urquell in particular Audio guide headphones takes you through the process (no live tour guide). Ends in a nice tap room with foosball tables and picnic table style seating for guests Definitely worth checking out if you can’t make it to the actual brewery site in Plzen.
Review provided by Tripadvisor
Paradise30496641449
Oct 19, 2025
Beer Tour - Fun, interactive, self guided and great beer at the end. All staff very friendly. Takes about 45 minutes from start to finish.
Review provided by Tripadvisor
Julie
Oct 12, 2025
Really Good Experience - We were booked in on Tuesday at 11:30. We were asked to put the names into a small gadget that we wanted on our beer bottles. We missed afew photo opportunity’s at the beginning but we did this at the end of the tour. We had a really enjoyable time,we did sit for a good 5 mins before going into the first beer tasting bar. We thought that it was excellent value for money it really was with 3 beers each & a bottle with a name of your choice on. The male members of staff at the final bar were really really friendly & helped/reminded us how to have your beer,you can also have a snack/food in the last beer hall & we regretted not eating in there. The young man in the first beer hall was also very knowledgable,friendly & helpful. This is a must do when in Prague. They also give you a 10% voucher to use in the shop,I bought a small glass,a couple of wooden fridge magnets & a bag & the complementary bottles of beer with your name on. The gift shop is really good too & some great gift ideas. Overall a great experience we booked through get your guide and thought it was excellent value for money.
Review provided by Tripadvisor
Srikanthindia
Oct 2, 2025
Awesome immersive experience - Awesome immersive experience. New age story telling. Mesmerising way of telling the story. We were happy that we didn’t miss this during our visit to Prague
Review provided by Tripadvisor
289millen
Sep 29, 2025
Beer tour - A fine museum about the history of beer in the Czech Republic. It is a nice and fun review with the headset in either English or German, and there are interactive elements. And then, of course, there are tastes... but the museum is also interesting, although you are not very excited about drinking beer
Review provided by Tripadvisor
Ilovedogs1216
Oct 13, 2025
Well put together! - This was a fun self guided activity. Entertaining and informative. We booked the last tour (7p) and did feel a little rushed afterwards to get our beers before the beer hall’s last call. Also, it was hot in there and were both sweating 🥵 , thankfully I had layers on, lol.
Review provided by Tripadvisor
Josenicanoriiid
Oct 13, 2025
Beer Tour - Fascinating! Very educational. Interesting to learn about how beer was invented and imporved through centuries. Im happy to see how proud the Czecks are to their beer. They actually have a very good beer!
Review provided by Tripadvisor
Wanderer802318
Sep 25, 2025
Worth the visit for beer tradition and history - Great tour, not too long, great info with emphasis on the history and tradition. Food was better than most in this class. The staff is great!
Review provided by Tripadvisor
From $26
up to 15 guests
1 - Adult
Cancellation: Free cancellation up to 24 hours before the start of your experience (local time).