Pilsner Urquell Tour: Czech Beer Immersion

Immerse yourself in the world of Pilsner Urquell beer with an interactive tour in Prague. Experience the rich history, taste the brews, and enjoy a sensory journey like no other!

Duration: 1 hour, 30 minutes
Cancellation: 24 hours
Highlights
  • Pilsner Urquell: The Original Beer Experience - Discover the story of Pilsner Urquell, the world’s first golden lager that revolutionized the beer industry 180 years ago!
    In The Original Tour, we will transport you back in time through immersive audioguide, video mapping, light shows and projection to explain how the first pilsner beer was created….
What's Included
  • Entrance ticket to the immersive exposition
  • Optional non-alcoholic beverages
  • Three beer tastings and tapster shows
  • Multisensory experience including smell, taste, music, projection, heat, and cold
  • Headphones with professional voiceover and 3D sound
What's Not Included
  • Food
  • Transport to/from the venue
Additional Information

The Pilsner Urquell Experience is an essential visit for beer enthusiasts and anyone captivated by Czech beer and culture! Utilizing the latest technology, it narrates one of the planet’s most intriguing beer tales. Held within the beautiful confines of a heritage-protected edifice from 1902, located precisely on Wenceslas Square at the core of Prague….

Location
Pilsner Urquell: The Original Beer Experience
28. Října
Cancellation Policy

For a full refund, cancel at least 24 hours before the scheduled departure time.

Customer Ratings
4.8
(693 Ratings)
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Stevejg1975
Aug 13, 2025
Heaven for a beer drinker - My partner and I visited here on a weekday afternoon in August 2025. The venue is located in central Prague and is easy to find. As a long-time beer drinker, I found the tour to be very interesting and informative (it is available in multiple languages, including English). My partner is not so much of a beer drinker, but she enjoyed it too. The staff were all very friendly and helpful and all spoke great English. The beer itself was excellent, as expected. As part of the tour you get to sample a beer midway through and then get two more in the nice beer hall after the tour. You also get a 10% discount in the merchandise store.
Review provided by Tripadvisor
Slytryathlete
Aug 11, 2025
Great history and information in an engaging tour - The tour is modern and engaging. You get headphones that contact your temples so they are not over your ears which I really liked because it felt less germy. I’ve had Pilsner Urquell in the US and thought it was a mediocre beer until I came on this tour and tried it from the source. It’s phenomenal. I learned a lot and was blown away learning about the foam and tasting how milky and creamy it was. That is definitely an experience impossible to have in the United States. I have a new appreciation for the brand. I recommend this tour.
Review provided by Tripadvisor
Jordanso9434wm
Aug 10, 2025
5/5 fantastic experience - Fantastic tour, great beer, Great fun went there on a stag, perfect for lads holidays or stags and hens. Worth the money, will come again!
Review provided by Tripadvisor
Guide11598777581
Aug 9, 2025
Pleasant experience - Nice experience - not too long, not too short and gives you a quick overview of brewing process ! 3 beers are a perfect ending as well ! You might want to skip a tour if you‘ve been to a brewery before.
Review provided by Tripadvisor
Davideld193oz
Aug 9, 2025
AMAZING - Beautiful experience, getting so deeply into the world of beer was really exciting. Great lunch with a good smashburger and chips. Highly recommended!!!
Review provided by Tripadvisor
Tour39600188238
Aug 8, 2025
Very well set up and fun experience - Great experience. Very well set up and fun. Nice beer tasting and three free beers. Your is a nice length and interactive. Would recommend
Review provided by Tripadvisor
Rafiqe2023
Aug 8, 2025
Very nice - It was very fun, very interesting story about how they build their brands. They had very interactive tour with headphones about their history.
Review provided by Tripadvisor
Inspire05376503879
Aug 8, 2025
Great place - Pilsner Urquell: The Original Beer Experience is an unforgettable and authentic journey into the birthplace of the world’s first golden lager. The tour is well-organized, with passionate guides who bring the brewery’s rich history to life. Seeing the historic copper kettles and walking through the old cellars is fascinating, but the highlight is definitely tasting the unfiltered beer straight from the oak barrel – a truly unique and delicious experience. A must-visit for beer lovers and history buffs alike!
Review provided by Tripadvisor
Mark
Aug 8, 2025
Tour - Great place with good service and activities where you felt you learn something about the pilsner urquell and the way the make the pilsner
Review provided by Tripadvisor
941deel
Aug 12, 2025
Interesting to learn - Good experience very interesting to learn about the history, and the beer is also lovely and crisp. Great to know why they serve beer with big heads
Review provided by Tripadvisor
From $27
up to 15 guests
1 - Adult
Cancellation: Free cancellation up to 24 hours before the start of your experience (local time).