Pilsner Urquell Tour: Czech Beer Immersion

Immerse yourself in the world of Pilsner Urquell beer with an interactive tour in Prague. Experience the rich history, taste the brews, and enjoy a sensory journey like no other!

Duration: 1 hour, 30 minutes
Cancellation: 24 hours
Highlights
  • Pilsner Urquell: The Original Beer Experience - Discover the story of Pilsner Urquell, the world’s first golden lager that revolutionized the beer industry 180 years ago!
    In The Original Tour, we will transport you back in time through immersive audioguide, video mapping, light shows and projection to explain how the first pilsner beer was created….
What's Included
  • Entrance ticket to the immersive exposition
  • Optional non-alcoholic beverages
  • Three beer tastings and tapster shows
  • Multisensory experience including smell, taste, music, projection, heat, and cold
  • Headphones with professional voiceover and 3D sound
What's Not Included
  • Food
  • Transport to/from the venue
Additional Information

The Pilsner Urquell Experience is an essential visit for beer enthusiasts and anyone captivated by Czech beer and culture! Utilizing the latest technology, it narrates one of the planet’s most intriguing beer tales. Held within the beautiful confines of a heritage-protected edifice from 1902, located precisely on Wenceslas Square at the core of Prague….

Location
Pilsner Urquell: The Original Beer Experience
28. Října
Cancellation Policy

For a full refund, cancel at least 24 hours before the scheduled departure time.

Customer Ratings
4.8
(756 Ratings)
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Michaelsd5827md
Apr 10, 2026
Brilliant - Very informative and knowledgeable staff
Review provided by Tripadvisor
Piet
Apr 8, 2026
It is worth repeating - We only had a beer there. The manager Petr took us to the second floor where there was a nice bar. Nice bar, nice guy, nice staff. Fine experience
Review provided by Tripadvisor
Leonardo_p
Apr 6, 2026
Sensational presentation and tasting - Very nice place and with an excellent beer, audio presentation guide with several languages available.
Review provided by Viator
Antoine
Mar 31, 2026
Super activity - Located in the center, visit this museum with explanations about beer, tasting and audio in our language. Nice setting with a bar upstairs.
Review provided by Tripadvisor
Louiseds6076om
Mar 29, 2026
Birthday beer tour for a couple - Excellent experience, very well laid out, friendly staff and engaging.
Review provided by Tripadvisor
Passport52570907265
Mar 10, 2026
Beautiful bar - Great staff at entrance & bar.
Review provided by Tripadvisor
G8ranne
Apr 8, 2026
Bad connection. - Our earphones routinely did not follow the journey thru the “experience.” We asked for help once and then just gave up. Had to reset them ourselves several times.
Review provided by Tripadvisor
Rebecca_d
Apr 6, 2026
The tour itself was a lot... - The tour itself was a lot of fun, but honestly just buy your own tickets from the Pilsner Urquell website.
Review provided by Viator
Emilsx3226oo
Mar 10, 2026
Beer - That was undetermined. Price, duration and quality are reasonably connected. Worth a try if you are curious about beer and the history of beer.
Review provided by Tripadvisor
820alvarezc
Apr 4, 2026
Not worth it - Basically it is to have three beers that are not pint (0,5l) in the bar on the top floor and that can be raised directly from the street. Considering that large beer costs 48 Kronor (1.8€) sales for 5.4€ and the experience is 18€ to see a projection in corridors with a headset in Spanish without more. I recommend drinking only beers without this option.
Review provided by Tripadvisor
From $28
up to 15 guests
1 - Adult
Cancellation: Free cancellation up to 24 hours before the start of your experience (local time).