• Higienopolis - Higienópolis: A Lively Jewish Center in São Paulo
  Higienópolis is one of São Paulo’s most renowned neighborhoods, celebrated for its deep connections to the Jewish community. Since the mid-20th century, it has emerged as a key hub of Jewish life in the city, featuring a wide array of synagogues, cultural institutions, and kosher businesses.

The neighborhood is distinguished by its sophisticated architecture, tree-lined avenues, and inviting ambiance. With a diverse populace, Higienópolis is home to numerous Jewish families who have played a pivotal role in the area’s cultural and social evolution.

In addition to synagogues, the neighborhood boasts Hebrew schools, bakeries, and restaurants that adhere to Jewish culinary traditions, offering an authentic experience for both residents and visitors. This fusion of history, culture, and tradition makes Higienópolis a unique destination for anyone interested in exploring São Paulo’s Jewish legacy.

• Memorial da Imigracao Judaica - The São Paulo Holocaust Memorial is a place for remembrance and contemplation, dedicated to preserving the history and lessons of the Holocaust. Opened in November 2017, it is situated on the top floor of the Jewish Immigration Memorial, within the historic Bom Retiro synagogue, one of São Paulo’s most traditional Jewish neighborhoods.

The memorial showcases an interactive and audiovisual collection that includes photographs, videos, historical artifacts, and artistic installations. These elements narrate the atrocities faced by millions of Jews during World War II in a sensitive and educational manner, raising awareness about the perils of antisemitism and intolerance.

Entry is free, with prior booking, and provides a profound experience that encourages empathy, respect, and the appreciation of human rights.

• Museu Judaico de Sao Paulo - The Jewish Museum of São Paulo (MUJ)
  The Jewish Museum of São Paulo (MUJ) is an institution committed to preserving and sharing Jewish history, culture, and traditions in Brazil, fostering dialogue within the contemporary Brazilian context.

The museum is housed in the historic Beth-El Synagogue building, constructed between 1927 and 1932 in Byzantine style. Its seven sides represent the seven days of Creation and the seven branches of the menorah.

MUJ’s collection includes approximately 2,000 items, such as objects, documents, photographs, and oral histories that recount the journey of the Jewish community in Brazil, from the arrival of the first immigrants to the present.

The museum also presents interactive and educational exhibitions on topics like Jewish immigration, the Holocaust, and the contributions of Jews to Brazilian society. Additionally, it features a specialized library, gift shop, cafe, and spaces for events and cultural activities.

• Sinagoga Beth-El - Here’s the English translation of the description for the synagogue visits:

Exploring São Paulo’s Historic Synagogues
During the Jewish tour of São Paulo, participants will have the chance to explore some of the city’s most historic and significant synagogues. The tour includes visits to several of these temples from the outside, allowing observation of their architectural facades and learning about their history and significance to the community.

Moreover, depending on availability on the day of the tour, there may be an opportunity to visit the interior of an active synagogue. This offers a closer insight into the spiritual and cultural atmosphere of the site. Please note that internal visits require prior authorization and are subject to the synagogue’s religious activity schedule.

This experience provides a genuine connection with São Paulo’s rich Jewish heritage.

• In-vehicle air conditioning
• Tour guide knowledgeable about Jewish religion and culture

• Lunch
• Museum and Synagogue Admissions
• Tips

Shalom ve Baruch Haba!

Welcome to the Private Jewish Tour in São Paulo, guided by an expert who will lead you on an intriguing exploration of the history, culture, and traditions of the Jewish community in Brazil’s largest city.

This 5-hour tour includes visits to significant sites such as São Paulo’s first synagogue, established in 1912 in the Bom Retiro neighborhood, the traditional Jewish area of Higienópolis, and the Jewish Museum of São Paulo, which has been recently renovated and reopened with modern and captivating exhibitions.

The tour also includes a visit to a synagogue in Beit Chabad, and for a complete experience, there is an option to enjoy a meal at a kosher restaurant. Throughout the tour, the guide will also highlight other attractions and interesting facts about the city.

Please note: Museum entry fees and meals are not included in the tour price.

For a full refund, cancel at least 24 hours before the scheduled departure time.